Facebook is one of the most popular social media platforms on the internet today with over 1.79 billion active monthly users. This means that more than 60% of all people on the internet have a Facebook account. If you are looking to capitalize on an effective way to promote your business online, one of the best ways is through Facebook marketing. There are many different types of ads that businesses can create in order to market themselves on Facebook. These include Marketplace Ads, Sponsored Stories, Page Post Ads, Promoted Posts/Events, and Page Promotion.
Facebook Marketing provides many opportunities to use its platform for advertising at an affordable budget. Using advertisements on Facebook allows businesses and other organizations an opportunity to market their product, service, or event with relative ease. Since the costs associated with a successful marketing campaign on Facebook are significantly lower than traditional print advertisement methods, one can achieve a good ROI (return on investment) by investing in Facebook marketing.
Before you create any ads, it is important to understand the many different types of ads available and each one’s unique feature set. You can promote your page via a Page Post Ad (which we will discuss extensively), create a Sponsored Story, run an ad within the Facebook Mobile Application, or run a campaign that targets certain demographics of people. The first three options will be covered below as well as strategies on how to make the most out of each type. In order to gain traction with your Facebook marketing, you need to make sure you have fun and interesting things available for fans to interact with. However, it is important to note that over 43% of Facebook users are mobile phone users, so it is important to have consideration for this when creating your advertisements.
Page Post Ads
Page Post Ads are the most popular type of advertisement among businesses because they allow you to promote whatever you would like within the news feed of potential customers. Page post ads are relatively simple to create, all you need to do is provide the URL of the website being advertised and a corresponding image. Once your ad has been created, Facebook will place it on other people’s news feed with the option of allowing them to easily share it with their friends. In turn, this can generate new likes on your business page as well as increase brand exposure.
The key to success with Page Post Ads is to create unique and interesting content that will attract your target audience’s attention and prompt them to interact with it. There are many different types of content that can be used for this type of advertisement, but you’ll probably get the best ROI by using video content or contests/giveaways.
Sponsored Stories
Sponsored Stories are another type of ad that can be created by businesses to promote awareness of their business or event. Similar to Page Post Ads, you choose which post, photo, or video to promote and then set it up to be displayed across Facebook. Sponsored Stories are unique because they allow businesses the opportunity to reach their existing audience while also allowing them to create new likes by making users share sponsored stories with their friends.
Promoting contests and giveaways on Facebook is an excellent way for companies to increase engagement with their customer base. It is important to note, however, that contests and giveaways can only be promoted through Page Post Ads or Sponsored Stories. By making your contest open to participation for a limited period of time, you can build anticipation and excitement leading up to the start date which will result in increased social media activity.
Marketplace Ads
Marketplace ads are an affordable way for businesses to promote their goods and services on Facebook without having to commit to a formal advertising campaign. This is because marketplace ads only send customers to either your website or online store, meaning that you don’t have to pay each time someone clicks on the ad in order for it to be successful.
Invest in Social Media Tools
While you can use Facebook’s advert manager to upload and manage your advertisement campaigns, there are other tools that you might find helpful such as Social Media Manager or Hootsuite. These tools allow businesses to keep track of all their online activity in one place, helping them save time and ensure they’re getting the most out of their investment.
If you want to make sure your marketing campaign is as successful as possible, remember that it is important to track and monitor your ads and marketing activities in order to fine-tune them and make changes as needed. Social media analytics tools such as SproutSocial or Hootsuite allow you to monitor your activity in one place so you don’t have to switch between multiple accounts.
Summing up
With the right knowledge and experience, Facebook marketing can be a very effective way for businesses to market themselves online. By choosing the type of ad most appropriate for their needs, creating interesting content for visitors, and monitoring analytics with social media tools, companies are able to generate a positive ROI and develop a strong presence in the social media market. Businesses who do not have enough experience with the use of Facebook or other social media platforms can also run their promotions. We at Atechnocrat provide SMM Services to businesses and help them brand their product, services, and content on Social Media.
