Google Maps is one of the most widely used services of Google where millions of people use it as per their convenience to find the correct locations. Without the Google Map advancement, it is now impossible to envisage a day, exclusively, when one is traveling to an unknown destination.
Google maps are not only traveler-friendly but also business-friendly. It can also help you transform your business and involve in promotions at different levels. If your business is not in the Google Maps service, then you are missing some great business opportunities and a free way of creating awareness. If you are new to Google Maps and are wondering how it can help you and your business, then this article will definitely help you.
If you are involved in a local business where a majority of consumers are local then Google Maps is the key for local SEO. Undoubtedly many people nowadays rely on Google maps to find locations and services near them. The most common one which even you may have searched is “restaurant near me”.
By far, the advantages of Google Map are unparalleled in terms of Search Engine Optimization for local businesses. Millions of people use it to search for directions to local businesses, attractions, and addresses. Being a mobile-friendly app this is available to almost every smartphone user and helps them in making the decisions of visiting a place. The mobile app, especially if the local feature works, is a powerful marketing tool for your business.
In this article, we will look at how Google Maps via local SEO can help your business and help you make more money by selling your products and services to local consumers. Whether you’re a beginner, a small business – Google Maps is the platform that you should not miss to list your business.
How to get a Google business listing for your business?
Google Business Listings can help your small business reach even higher levels. This is a place where you can feed all the relevant information about your business so that local customers can easily find you and contact you.
The first step to making your business easily accessible on Google Maps is to list them on Google My Business. Listing in Google Maps can help you get the first-rate rating in search results. But there is a catch which we will discuss ahead!
The best part is that you don’t need to be set up with bricks to be listed here. All you need is a Gmail id and a physical postal address.
Finding your business is a very easy task. Just follow the instructions, fill in the required fields, and your business will be displayed locally on Google Maps. However, the key to successful demonstration is localization.
Make sure you think of the best ways to make the most of your Google My Business listing.
How to make a perfect listing:
- Choose the right business category
- Provide the correct address and phone number
- Insert appropriate images and include them as user preferences
- Choose the right keywords for the description
- Check out the list of Google Maps for relevant competitors.
Confirm your listing
You have to endure verification. While it will show your account is active, Google takes the time to approve and list your business on maps. Stay relaxed! For this, you may have to verify your physical address or phone number.
Once you have a confirmed listing on GMB for your business, you may be wondering what benefits you will get. So let’s learn
The Benefits of GMB Page
Makes it easy to find the business
The most powerful way by which businesses can earn profits is to make it easier for potential customers to access and connect with your business. Having GMB enables your customers to type your business name and get a complete map to the respected location. Google Maps’ local search capabilities allow users to write business lists and paste them into Google Map along with contact details and other required information.
Here many people do not understand the fact that Google Maps works as a full map and search engine. Therefore, listing your business on Google Maps is the best thing you can do to help customers reach you faster and establish a higher authority for your business.
With more people searching for places from their phones, Google Maps makes it easier to find them. About 30% of mobile searches are based on location and the number will continue to grow in the future. Therefore, listing your business on Google Maps will serve you with benefits where lots of people can easily search for it with other keywords related to the services or products you are selling.
Gives your business a kind of credibility
The more your business appears in various search terms, the more credible your company becomes. When people see that your company name appears in Google Maps and SERP results, you don’t have to worry about promoting your business on paid channels. Improving your profile on Google Maps and GMB improves the integrity of your business and attracts more customers.
When your name, address, and phone details are accurate to business executives, Google pushes your business to higher positions as it can bring a better user experience. In this way, honesty begins to build your business. It doesn’t matter if you are a startup or a small business, you can gain great credibility with Google Maps when you provide quality services to your customers.
These are the main benefits of Google Maps that you should know and improve your business accordingly. Further, you can get started with our SEO services now to differentiate yourself from the crowd and give your business a powerful identity in a particular location.
What are the best optimization tricks for Google Maps?
Here are some good practices you can apply to your marketing strategy on Google Maps to get better outcomes
Create perfect citations – that are specific to Google Maps marketing and from third-party websites, references, and review forums. Good quotes, with some local knowledge, will greatly help you in your local SEO efforts. They will increase your company’s visibility, reputation, and credibility.
Ask for reviews – Having positive GMB reviews may be tricky for some companies, but the safest bet is to ask for one from consumers. You can request a review by providing incentives, special offers, update cards, prizes, and more. Most customers are happy to leave a good review if the services or products are good, so you won’t have to do much convincing.
GeoTag Your Photos and Media Files – Whenever you add a new photo to Google related to your company, use the file name as “Company name + location” or “Keyword + Location”. We highly recommend geotagging the photos before uploading them to your profile, because it helps Google to consider the relevant information and show them for certain queries.
Do Posting On Google – Businesses having local customers tend to miss the posting feature of Google where you can easily share recent updates and news.