What is website redesign?
Business owners sometimes make the error of approaching the website redesigning process carelessly, just to learn how much work is actually involved after dedicating time and resources to the project. The fact is that website design is a huge undertaking that no online company should take lightly. The decision to build a new website needs to be a strategic one in place to put the company in a better position to meet future financial and productivity goals. Your website is as good as generating profits.
Website owners commonly confuse website redesigning with fresh new website development. But in real terms, the company’s redesigned website should look a bit like the previous website once the process is complete. With website updates, coding and site functionality remain the same, but some aspects of it change. Updating the company logo and outdated content are two examples of website re-designing.
However, website redesigning is not a new concept and is always being followed by business owners for multiple reasons. Some of the reasons to consider website redesigning are listed below to make you understand, whether your current site is up with the trend or needs a revamp.
How to know the right time to redesign my current business website?
Your website is the online face of your company in public. It is important that your site always reflects the basic values of your organization in a well-designed and professional way. Sometimes a successful website in the past needs to adapt to a changing business world. The following are some common indications that it is time to re-evaluate the design of your website.
Less or no lead conversion
A clear sign that your site needs to be rebuilt is the going down of the ROI.
Websites have a function to perform; they are built for a reason, and as a result, should deliver output in terms of business growth. The problem is that many websites are built with no specific purpose in mind, making it difficult to track their actual ROI. “If you don’t clearly explain the goal, it’s impossible to find a better way to track performance”.
So, ask yourself, are you getting the results you would expect from your website?
Or are your growth numbers missing? Do visitors only come to your site to leave a few seconds later? Is your conversion low? If you answered yes to any of these questions, then it might be the right time to think about redesigning.
If you don’t know the answer to these questions, it’s time to get acquainted with Google!
Google Analytics is one of the most popular ways to monitor your website performance and track users. If you haven’t added Google Analytics or a similar tool to your site yet, don’t wait any longer! It is easy to do and will give you a good understanding of what is going right with the site and what is not.
The visual appearance of your website is out of date.
Most of the visitor mood turns off whenever they see an outdated designed website.
Trends are constantly changing, but it’s important to know your product and make sure it’s consistently represented in every way, especially on your website.
While you want to let your product style guides your design choices, which should not limit your online visual effects.
It is a good idea to always ask someone with creative views to look at your site and give feedback in comparison to other websites.
One popular design error is overloading your homepage and other incoming pages with a lot of text just for the sake of SEO. Keeping your text simple, concise, and integrated with visual content will greatly improve the look of your site.
Increase in Bounce Rate
The whole point of having a website is to provide visitors with important information that helps them take the next step with your business: contacting you, buying a product, or entering your store. Bounce rate is a metric representation of the percentage of people who view only one page of your site and then leave. If a high percentage of people leave your site after viewing just one page, this could be an indication that it is difficult to navigate a site, a site that is not performing well, or a site that does not provide enough information.
The bounce rate in the range of 26 to 40 percent is very good. 41 to 55 percent are probably average. 56 to 70 percent is above average, but may not be a cause of alarm depending on the website. Anything over 70 percent is worrisome for all kinds of websites.
Out-dated or missing CMS
If you are still working with old methods of updating and uploading content onto the site. You have to make some changes now. The Content Management System enables businesses to easily add, delete, or edit content from a single interface.
Apart from that, businesses must change the codes manually or hire a website builder to edit them. The Content Management System also enables you to move content around the most relevant display right now. For example, your company may use limited-time offers that they would like to promote. This tool makes it easy to do that and delete information when you no longer need it.
Website Not Yet Mobile Friendly
In the year 2021, if you do not have a mobile-friendly website for your business now, being one of the renowned website designing company in India, we recommend that you rethink your website strategy. Because you are lagging a lot behind and losing potential opportunities because your website is not able to be viewed properly on Mobile.
According to a study, about 70% of all website visitors come from mobile phones by 2021. People are now easily browsing, asking and shopping using their mobile and they want a better experience on a mobile device.