Local SEO is the most effective SEO method where one can optimize the website for multiple locations. It helps businesses that want to sell or deliver their products or services in many places in an organized way. Local SEO is done by taking care and optimizing Google’s locations, Company NAP (name, address, phone), and the company website.
We live in the world of smart devices.
- In the previous year around 63 percent of organic search traffic is directed from mobile devices, showing the vastness of its use nowadays.
- The use of Google maps is also increasing with each passing year. And people are now trying to find more nearby locations.
- Google reports that more than 40% of online users are shopping online using their mobile devices.
If you have a local business that has its foot in many places then multiple online presences are the key to gaining more clients and sales.
With the above-given facts, you cannot ignore Local SEO now. You need to find ways to promote your business effectively for every location.
Learning the steps of a local SEO strategy is essential. Here’s how to make sure people get the right information about your business, wherever it is.
What is Local SEO and how it helps businesses with multiple locations?
In local SEO search visibility is the key element. Higher search visibility stands for a higher impression and more impression leads to more traffic, eventually leading to potential customers can end up purchasing goods and services from your business.
There are a variety of factors that affect search ranking indicators, but the most important of them are local features. This is a great way for small local businesses because big businesses may not be able to outrank them for local searches.
SEO aspects like the link-building strategy aim for gaining organic search results on popular keywords whereas paid ads can get you more clicks, but local SEO helps in increasing search visibility for local key terms.
Benefits of Local SEO – Why businesses need to invest in it?
If you have the knowledge of SEO then you understand that you need to amaze both search engines and your target audience. Then only you can have a good ranking and a successful SEO campaign
Google and other search engines like bing select location-based data while displaying search results for keywords related to locations. They provide location details, maps, precise addresses, and other specifications of the businesses.
Online searcher often customizes their searches depending on the region. For example, people search for keywords such as ‘Indian Restaurant in Newyork’. This is because they are very specific about their interests and needs and want to get a custom search result.
People today are more interested in local businesses than indulging themselves with well-known brands. Consumers want to find the most suitable product/service in the area nearby.
How can you do local SEO for businesses with multiple locations?
If you run a multi-site business, then it will be a big challenge to maintain a strong one-stop shop for each market. Here are some tips to start a successful local SEO campaign for different locations simultaneously.
Create web pages for each location
One of the biggest problems we notice is that business websites owner don’t want to build separate pages for each location.
Most websites will try to rank themselves using their homepage for multiple locations, which is not possible now.
To have optimal results SEO people need to understand that, they cannot target every location using the same page. Fixing different keywords on the title tags is not going to help, you can only target one specific location with one page. But when you create location dedicated pages, you have a lot of chances to stand on a level and rank better!
You may be thinking, “Is this really needed? Because creating multiple pages means we will be discussing the same thing on every page just for different locations!
The answer is yes you need location-specific pages. You can see it by yourself, just search on Google for location-based search terms and you will see location-specific pages ranking for those keywords.
You need to optimize every page as per the dedicated location.
Each page you create on your website for a different location, also needs to be optimized for that specific area. This starts with your URL. Make sure URL formatting is logical and easy for users to follow. For example, you might have a set like businesssite.com/locations/delhi and
businesssite .com/locations/banglore.
This will make it easier for Google and the users themselves to understand that you are present in multiple locations.
The content present on the site itself should include keywords related to the particular area. If you offer photography services, then your content must include keywords like photography services + location name. Similarly, you can follow this for different services.
Adjust the content of every location-based page
Once you are done with creating location pages and optimizing title tags and descriptions accordingly. Now you may have to include localized content on the page!
Many local businesses make a big mistake by not adding more content on the website, make sure you add everything the user would like to know.
What content should you add to these pages?
Here are some ideas to consider:
- Service Descriptions: Describe the services you provide. If you offer a wide variety of services, consider creating a new page for each one.
- FAQ: Include frequently asked questions and answers about your services.
- Photos: Insert photos of your location or activity you perform in the location.
- Review: Review is important in capturing customers with strong purchase intent. People are watching your business, they want to hear what other customers have to say about it. So get more reviews!
- Directions: Embed the map with your pin location making it easy for people to visit your store.
Writing content can be troublesome for many website owners since it can take much time, so you can outsource the work by getting content writing services from Atechnocrat.
Get Google My Business listing in every location.
Create and use Google My Business listing in every location your business operates and has physical stores. You can use the same google account to manage all listings. This will make it easy for you to do changes effectively and saves time
Make business profile according to the particular area. Include images, business hours, contact details, and specific website URLs.
You must remember this, in local SEO, the most important thing is to maintain consistency in your name, address, and phone number. Make sure that each area of your business has the same format every time you mention it. This will make it easier for search engines and users to find your business. Never use the same phone number in every location, use the phone number present on the particular local store. Don’t just create multiple google listings for the sake of ranking, use it for a better purpose of serving local clients.
Summing up
You can only have successful local SEO campaigns if you properly optimize the GMB and location passed page on your site.
Targeting multiple locations is not easy you need to have strategies and recourses to work. A well-organized site can be the addon to get your keywords rank for local search.
GMB is the essence of local SEO, so try to improve your Google My Business and keep it updated with the recent information about your business.
By following the above-mentioned multi-location SEO strategies, you may rank your business for the result-oriented search terms.
For every location page creating unique content is important, but at the same time, it can be time-consuming. But to speed up the process, you can hire us!
At Atechnocrat, we are assisting businesses from various industries with digital marketing solutions, and helping them achieve their target objectives.
